He sat at his piano, totally lacking inspiration.
The song for the advert was due tomorrow and he had nothing.
The stupid slogan they'd told him to work into the lyrics was ridiculous. It was 29 words long and ended in a word that didn't rhyme with anything.
And then it hit him.
He played the most famous song he'd ever written backwards and shouted the slogan over the top of it.
That'll do, he thought.
They'd never notice. It actually sounded better than the last thing he'd given them.
He stood and walked away from the piano, humming a melody which would have actually made a good song if he hadn't just thought it was someone else's.
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